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For Immediate Release:

New York City, September 2, 2010 – Does your dog have a need for speed? Show off your NASCAR allegiances with a pup-size jersey emblazoned with the name and number of your favorite driver. Whether you’re tailgating at Talledega Super speedway or watching from the comfort of your couch, your dog can show his or her NASCAR spirit with an authentic jersey. 
From green flag to final checkered lap, between crashes and yellow caution flags, you’re pooch can join you on victory lane. Why not get him or her a jersey representing one of 10 NASCAR drivers? Bitch New York has jerseys available in 4 sizes and for 10 drivers, including 4-time NASCAR season champ, Jimmie Johnson , driver of the number 48 car. Or do you root for #14, Tony Stewart? Maybe Mark Martin, #5?  After all, Mark Martin is one of NASCAR’s Top 50 Greatest Drivers, and Tony Stewart was 1999 Rookie of the Year. 

Don’t let your dog get lapped on the fashion track

NASCAR is the second-most watched sport in the country, after football. Their races are shown in over 150 countries, and they hold the record for single-day sporting event attendance with 17 of the top 20. The sport boasts over 75 million fans, and they sell more than $3 billion dollars in official merchandise each year. So why should your dog finish last in the fashion department? After spending money on Carl Edwards T-shirts, banners and plastic model kits for yourself, why not purchase a pooch-sized jersey so your dog can join you in the fast lane?

Pricing and Availability

The authentic NASCAR Jerseys are available at BitchNewYork.com. They retail for $50 each and come in four sizes: Small, Medium, Large and Extra-Large. BitchNewYork.com currently offers jerseys for 10 drivers: Carl Edwards, Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson, Kevin Harvick, Mark Martin, Martin Truex, Matt Kenseth, Ryan Newman, and Tony Stewart. 

About Bitch New York

At Bitch New York you will find the hottest trends in designer dog apparel. They have the largest selection of designer dog clothing on the Internet. While designer dog clothing for small dogs is the trend, they also carry designer dog wear for big dogs. Yet, they didn't want to leave out their sports fans or their loyal pets! Here you will find officially licensed sports apparel for dogs, offering your favorite NASCAR drivers. So get on the short track!

About NASCAR

The National Association for Stock Car Auto Racing Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in New York; Los Angeles; Charlotte, N.C.; Concord, N.C.; Conover, N.C.; Bentonville, Ark.; Mexico City; and Toronto.

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Every product has a unique size chart which can be found in the description of each product. Make sure to measure your pet based on the size chart available for each product. By referring to the size chart shown, it will help ensure the perfect fit. 

Below is a guide to help you measure your dog. If you require assistance, please CONTACT US. We are happy to help!

  • To determine the proper size for your dog, measure your dog's neck, chest, and back with a soft tape measure following the instructions below.
  • If you don't have a soft tape measure handy, but you do have a printer, CLICK HERE! When all else fails, use a string or ribbon to wrap around the dog and then lay flat next to a rigid tape measure or ruler.
  • When measuring your dog, the pet must be standing in a normal position. Laying down or sitting will result in inaccurate measurements. 


1. Neck circumference is measured at the base of the neck where the collar sits. Pull the tape snug but not tight.

2. Back length is measured from the base of your pet's neck where the collar sits to the base of the tail. 

3. Chest girth is measured at the widest part of the pet's chest just behind the front legs. Measure around the entire chest.

*For clothing, accurate chest measurements are critical, especially in breeds who have a much deeper chest. Please go one size larger for dogs with very thick fur or if the chest measurements fall between sizes.

4. Paws are measured by standing your pet on a sheet of paper and tracing all four paws including fur and nails. Measure the width and length of the largest paw print to determine your dog's shoe size. Alternatively, some shoes will have a printable size chart.

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